Who Is The CEO Of Hair Direct And What Does He Do Now?

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By Rehairsystem

Hair Direct, a hair replacement company, is one of the few companies that has been dedicated to providing solutions to hair loss for over 20 years. The man behind this company, the CEO of Hair Direct, has played a crucial role in revolutionizing hair loss solutions. However, not many people know about him and his contributions to this industry. In this post, we will take a closer look at the CEO of Hair Direct and his journey to becoming a leader in the hair loss solutions industry.

Hair Direct: Founding and History


Hair Direct is a popular name in the hair replacement industry. The company was founded in 1998 with the aim of offering quality hair replacement systems that are affordable for its customers. The company provides hair replacement solutions such as customized hair systems, hairpieces, wigs, and extensions. Hair Direct has become the number one company in its field, thanks to the dedication and hard work of the company’s CEO.

The CEO of Hair Direct: Bill Biesecker

Bill Biesecker is the CEO and co-founder of Hair Direct. He was born and raised in Lancaster County, Pennsylvania, and received his education at Elizabethtown College, where he earned a degree in business administration.

Biesecker had always been interested in entrepreneurship, and during his early years, he started multiple small businesses, including a lawn care service and a Christmas tree lot. He developed a passion for helping others and making a difference in his community.

Under Biesecker’s leadership, Hair Direct has grown from a small startup to a nationally recognized company, with over 100 employees and a loyal customer base. He has been instrumental in developing new technologies and techniques for hair replacement, including the Virtual Hair System, which allows customers to design their own custom hair systems online.

Biesecker has received numerous awards and honors for his contributions to the hair replacement industry, including the 2006 Entrepreneur of the Year Award and the 2012 Academy Award for Best Makeup and Hairstyling for his work on the film “The Hunger Games.”

How Did Bill Biesecker Response to HairDirect’s Closure?

HairDirect Alternative

In 2019, Hair Direct announced that it was closing its doors and ceasing operations. This came as a shock to many in the industry and left many customers scrambling for solutions. However, Bill Biesecker did not take the news lying down. Instead, he quickly sprang into action and began working to help those affected by the closure.

Biesecker, who had stepped down as CEO of Hair Direct a few years prior, had remained involved in the company as an advisor. When he learned of the impending closure, he partnered with another industry veteran to create a new company, New Hair Technologies. The new venture’s goal was to help former Hair Direct customers and others influenced by the closure to find alternative solutions and continue to receive the high-quality hair replacement services they had come to expect.

Biesecker’s quick response and dedication to helping those impacted by Hair Direct’s closure earned him praise from many in the industry. His efforts helped ease the transition for thousands of customers and ensure that they could continue to receive the services they needed.

What Does Bill Biesecker Do In Recent Years?

Since the closure of Hair Direct, Bill Biesecker has remained an active figure in the hair replacement industry. In addition to his work with New Hair Technologies, he has continued to serve as a consultant to other companies in the field and has lent his expertise to various industry events and conferences.

Biesecker’s extensive knowledge of the hair replacement industry has made him a sought-after speaker and commentator. He has been featured in various media outlets, discussing topics such as the future of the industry, emerging technologies, and the impact of the pandemic on the hair replacement market.

In addition to his work in the hair replacement industry, Biesecker has also been involved in various philanthropic endeavors. He has been a long-time supporter of organizations that serve children and families in need, and has used his platform to raise awareness and funds for these causes.

Overall, Bill Biesecker’s response to the closure of Hair Direct and his continued work in the hair replacement industry have cemented his status as a respected and influential figure in the field. His dedication to helping others, both in his professional and philanthropic endeavors, is a testament to his character and commitment to making a positive impact in the world.


Bill Biesecker is a prominent figure in the hair replacement industry, known for his innovative approach to hair replacement, his commitment to his customers and employees, and his dedication to making a difference in his community. As CEO of Hair Direct, he has achieved tremendous success, and his contributions to the industry will continue to have a significant impact for years to come.

About Rehairsystem

Hello, Rehairsystem.com is your go-to destination for premium human hair replacement systems. We are a factory direct supplier that is passionate about providing the world with first-class customized hairpieces. Our mission is to change people's lives through our high-quality hair systems, which come at an affordable price point for all budgets and lifestyles!